The company Jive is releasing a study today. The study will reveal that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.

Specific findings include:

• Sixty-­‐six percent of executives believe that social applications for business represent a fundamental shift in how work will get done. 
• Fifty-­‐three percent of executives believe they must adopt Social Business or risk falling behind. 
• 57 percent anticipate “increased revenue or sales” as a result of implementing a Social Business strategy. 
• Seventy percent of executives and 51 percent of millennials have downloaded at least 1 web-­‐based application for work use either on their mobile device or personal computer. 
• Fifty-eight percent of executives and 58 percent of millennials did not seek or receive permission from a systems administrator or an IT professional before downloading or using apps in the workplace. 
• Eighty-nine percent of executives, 88 percent of millennials and 76 percent of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails. 

Read More...

Social Media allows consumers to be genuine with you about your product or service, how and when do you respond when you get slammed.  What's your course of action..... read more  Its not hard to spot a spammer or a troll, but do you delete them or humor them? Click Z wrote "Trolls are Inevitable; Here's How to Deal With Them"

Source: Biz Report Helen Leggatt

Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time ...Read More

Source: Mashable

While some experts believe that asking for a referral should take place face-to-face, email marketing is a very effective channel for WOM. There are a few things to keep in mind when adding WOM to email campaigns.  Read more...

Breaking-up is hard to do, so they say, but it shouldn't be hard for your customers to unsubscribe from your email. On the contrary, it should be quick, easy, and painless to ensure the break-up doesn't leave them slagging you off to their mates.

Make the opt-out process easy, but give choices....

Read More...

Source: BizReport | Helen Leggatt

Size does not always matter.....

Is it more important to have massive amounts of random followers or should Brands look at the value of influencers. A recent Forrester Research report found that Mass Influencers (MI) are the consumers that brands, authors and businesses need to court. The problem? MI's are hard to find. Only about 16% of the total American online audience are considered Massive Influencer's. To find these massively influential consumers, the Forrester report indicates that brands need to do a bit more monitoring of social networks and posts about their brand, they need to better segment consumers on their lists of followers and then they need to engage.  Read More....

New Yorkers who commuted through New York's Penn Station last month may have noticed something a bit unusual: digital screens greeting passersby by name, offering customized video based on their preferences.....connecting via a mobile app ...delivered custom tailored mobile video..

Read more...

Source: Erik Sass | Digital Outsider

Twitter reportedly attracted more than 100 million users in 2010. While it’s not quite the size of Facebook, which currently serves as the digital residence of 550 million, its impact on media, culture and society is profound.  Read more  including stats on Social Biography, Profiling, Location from 2009 to 2010...

Source: Brian Solis